Victoria’s Transport Accident Commission has just celebrated its 25th birthday. Robin Hicks looks back at the most powerful ads in its history, and wonders what makes effective road safety advertising.
When the Tac was created in 1987, it declared a mission to ‘upset, outrage and appal’ Victorians to reduce the number of road deaths in the state.
For an ad agency, that is quite a brief.
The Tac began advertising in December 1989, appointing Grey Melbourne, an agency that it has worked with ever since. Twenty-three years later, the state boasts the safest roads in Australia.
When the campaign started, the road death toll in Victoria was 776 in a year. Last year, the total was down to 287.
Of course, the Tac’s progress in reducing road casualties is not just about effective advertising. Safer cars, better roads, government legislation, heavier police enforcement and heftier fines have helped. But these factors are...
When the Tac was created in 1987, it declared a mission to ‘upset, outrage and appal’ Victorians to reduce the number of road deaths in the state.
For an ad agency, that is quite a brief.
The Tac began advertising in December 1989, appointing Grey Melbourne, an agency that it has worked with ever since. Twenty-three years later, the state boasts the safest roads in Australia.
When the campaign started, the road death toll in Victoria was 776 in a year. Last year, the total was down to 287.
Of course, the Tac’s progress in reducing road casualties is not just about effective advertising. Safer cars, better roads, government legislation, heavier police enforcement and heftier fines have helped. But these factors are...
- 10/17/2012
- by Robin Hicks
- Encore Magazine
Restraint was backed by the government.s screen agency, directed by one of the country.s top Tvc directors, and starred rising talent. Brendan Swift finds out why a $5 million taut-thriller gathered dust for years before a one-week cinema run in 2009. Restraint will be shown on TV this weekend on Channel Nine at 9.30pm on Saturday, April 14. (This article originally appeared in If #121, June 2009.)
It was an auspicious day. On April 2, Restraint had its premiere at inner-Sydney.s Chauvel Cinema . a small dual-screen complex better known for showing small Australian and art-house films. Among the cast and crew were respected director of photography Simon Duggan (I, Robot, Knowing), co-producer Anna Fawcett, and top TV commercials director David Denneen. But Denneen would give no speech that night. It had been almost four years since cameras stopped rolling and the film.s long-delayed release was less a celebration than a Pyrrhic victory.
It was an auspicious day. On April 2, Restraint had its premiere at inner-Sydney.s Chauvel Cinema . a small dual-screen complex better known for showing small Australian and art-house films. Among the cast and crew were respected director of photography Simon Duggan (I, Robot, Knowing), co-producer Anna Fawcett, and top TV commercials director David Denneen. But Denneen would give no speech that night. It had been almost four years since cameras stopped rolling and the film.s long-delayed release was less a celebration than a Pyrrhic victory.
- 4/11/2012
- by Brendan Swift
- IF.com.au
What can I say? After the likes of The Horseman, Acolytes, Lake Mungo, The Square, and the upcoming Beautiful and all sorts of other goodies coming out of Australia, I can say I'm pretty excited for the genre fare their spitting out. I wonder, will this revival of sorts get a name? Restraint will be having a small theatrical world premier in April followed by a national DVD release, and it's directed by newcomer David Denneen and stars Travis Fimmel, Teresa Palmer (The Grudge 2), and Stephen Moyer (True Blood). This looks like a straight up psychological thriller, so check er out!
A brutal crime is commited. Our murderous pair, Ron and Dale, seek a safe haven to hide out. But what they thought was an abandoned mansion is inhabited by a rich agoraphobic, Andrew, who becomes their hostage. Or does he? Who is the victim in this threesome? Whatever...
A brutal crime is commited. Our murderous pair, Ron and Dale, seek a safe haven to hide out. But what they thought was an abandoned mansion is inhabited by a rich agoraphobic, Andrew, who becomes their hostage. Or does he? Who is the victim in this threesome? Whatever...
- 3/31/2009
- QuietEarth.us
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