Warner Brothers has amped up their viral marketing campaign for Zack Snyder’s “Batman V Superman: Dawn of Justice” via an interview with Fortune’s Businessperson of the Year, CEO of LexCorp, Lex Luthor himself. The outlet describes their subject as “a 31-year-old wunderkind who transformed an aging petrochemical and heavy machinery dinosaur into a tech darling of the Fortune 500.” The interview teases details from the plot of the film as well as Luthor’s character. “Dad named the company after himself ten years before I made my unexpected entrance into his life,” Luthor said. “But investors seemed to respond to the idea of an adoring father building a legacy for his precious son. He used that to his advantage. It was a good shtick and, whatever else he was, he was a good businessman… He came from a country where the government, in the guise of protector, had absolute control over the citizens.
- 10/6/2015
- by Roth Cornet
- Hitfix
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