Hollywood’s failure to present more diverse casts in movies and television is potentially costing the industry billions of dollars, according to a new report issued by the Ralph J. Bunche Center for African American Studies at UCLA.
The report, “2016 Hollywood Diversity Report: Business as Usual?,” showed that films and television shows with casts that roughly reflect the nation’s racial and ethnic diversity posted the highest box office and ratings numbers on average.
“Yet the industry’s homogenous corps of decision makers made relatively few of these types of diverse projects, potentially leaving billions in revenue on the table,” said Dr. Darnell Hunt, chairman of the center.
The report is the third in three years from Hunt. It reveals that the nation consisted nearly 40% of minorities in 2014 — the last year examined — and will only become increasingly so in the coming years, with a majority minority by 2043.
“Absent some significant...
The report, “2016 Hollywood Diversity Report: Business as Usual?,” showed that films and television shows with casts that roughly reflect the nation’s racial and ethnic diversity posted the highest box office and ratings numbers on average.
“Yet the industry’s homogenous corps of decision makers made relatively few of these types of diverse projects, potentially leaving billions in revenue on the table,” said Dr. Darnell Hunt, chairman of the center.
The report is the third in three years from Hunt. It reveals that the nation consisted nearly 40% of minorities in 2014 — the last year examined — and will only become increasingly so in the coming years, with a majority minority by 2043.
“Absent some significant...
- 2/25/2016
- by Dave McNary
- Variety - Film News
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