Simon Brew Jul 14, 2016
Wondering why that big film review hasn’t landed yet? It might just be because an embargo's in force. Here's more...
On February 13th 2013, 20th Century Fox held its one and only UK press screening for its then-big new release, A Good Day To Die Hard. The film was due in cinemas the following day, so already Fox was leaving it to the last minute to show the film to press. But then, tellingly, it scheduled the start of the press screening for 9.30pm (as opposed to the usual 6.30pm start for most evening press screenings in the UK).
It also put in place an embargo of one minute past midnight.
Now: the film itself finished at just gone 11pm, so that left just an hour before people could post their reviews. Many saw this as damage limitation from Fox, and I’m one of them. How many people,...
Wondering why that big film review hasn’t landed yet? It might just be because an embargo's in force. Here's more...
On February 13th 2013, 20th Century Fox held its one and only UK press screening for its then-big new release, A Good Day To Die Hard. The film was due in cinemas the following day, so already Fox was leaving it to the last minute to show the film to press. But then, tellingly, it scheduled the start of the press screening for 9.30pm (as opposed to the usual 6.30pm start for most evening press screenings in the UK).
It also put in place an embargo of one minute past midnight.
Now: the film itself finished at just gone 11pm, so that left just an hour before people could post their reviews. Many saw this as damage limitation from Fox, and I’m one of them. How many people,...
- 7/14/2016
- Den of Geek
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