“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably.
There’s a good mix of independent originals and blockbuster remakes/sequels this month to satisfy young and old. How they’re all going to fend for screens I’m not sure—Finding Dory may finally have to bid us adieu until its home video release in October. So if you haven’t seen it or Star Trek Beyond, go quick. Suicide Squad (August 5) is going to be taking over very soon and I don’t think Batman v Superman‘s relative “failure” will affect its own longevity.
There’s a good mix of independent originals and blockbuster remakes/sequels this month to satisfy young and old. How they’re all going to fend for screens I’m not sure—Finding Dory may finally have to bid us adieu until its home video release in October. So if you haven’t seen it or Star Trek Beyond, go quick. Suicide Squad (August 5) is going to be taking over very soon and I don’t think Batman v Superman‘s relative “failure” will affect its own longevity.
- 8/3/2016
- by Jared Mobarak
- The Film Stage
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