Fall is the season for Oscar movies; cheap summer thrillers are long forgotten. However, it’s a good time to honor the sleeper success that is “The Shallows.” Today is the film’s DVD release, the final platform for a little $17 million movie that stars Blake Lively, a shark, and a coral reef, and grossed $116 million worldwide.
There’s a sophisticated intelligence behind this movie, manipulating suspense with unexpected twists. This does not happen very often. So what did the producers and the studio do right?
1. Target women.
In fall 2014, veteran production executive Lynn Harris (“Man of Steel,” “Gravity”) founded indie production company Weimaraner Republic Pictures with her fellow dog-loving husband, Matti Leshem. Their goal: produce high-concept movies on modest budgets, aimed at the under-served women’s audience. Leshem brought Anthony Jawinski’s script for “The Shallows” to Harris.
“It was a true thriller and had that surfing and escape thing,...
There’s a sophisticated intelligence behind this movie, manipulating suspense with unexpected twists. This does not happen very often. So what did the producers and the studio do right?
1. Target women.
In fall 2014, veteran production executive Lynn Harris (“Man of Steel,” “Gravity”) founded indie production company Weimaraner Republic Pictures with her fellow dog-loving husband, Matti Leshem. Their goal: produce high-concept movies on modest budgets, aimed at the under-served women’s audience. Leshem brought Anthony Jawinski’s script for “The Shallows” to Harris.
“It was a true thriller and had that surfing and escape thing,...
- 9/27/2016
- by Anne Thompson
- Indiewire
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