When it comes to primetime football, many TV advertisers are paying more for less.
The cost of a 30-second ad in CBS’ “Thursday Night Football” rose nearly 15%, while the price of a spot in NBC’s “Sunday Night Football” is up nearly 2%, according to an annual Variety analysis of primetime ad costs for the 2016-2017 season, even as ratings for TV football have tumbled in recent weeks.
Meanwhile, Madison Avenue seems to have questions about another ratings giant. The average cost of an ad package in AMC’s popular zombie dramas, “The Walking Dead” and “Fear The Walking Dead,” dropped 6.4% and a whopping 46.5%, respectively. The point may be moot: AMC said Sunday it had renewed the original “Walking” series for an eighth season, days before its seventh season is unleashed.
Football remains TV’s priciest property for advertisers. A 30-second spot in NBC’s Sunday night franchise costs an average of $650,000, according to the Variety survey. A...
The cost of a 30-second ad in CBS’ “Thursday Night Football” rose nearly 15%, while the price of a spot in NBC’s “Sunday Night Football” is up nearly 2%, according to an annual Variety analysis of primetime ad costs for the 2016-2017 season, even as ratings for TV football have tumbled in recent weeks.
Meanwhile, Madison Avenue seems to have questions about another ratings giant. The average cost of an ad package in AMC’s popular zombie dramas, “The Walking Dead” and “Fear The Walking Dead,” dropped 6.4% and a whopping 46.5%, respectively. The point may be moot: AMC said Sunday it had renewed the original “Walking” series for an eighth season, days before its seventh season is unleashed.
Football remains TV’s priciest property for advertisers. A 30-second spot in NBC’s Sunday night franchise costs an average of $650,000, according to the Variety survey. A...
- 10/17/2016
- by Brian Steinberg
- Variety - TV News
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