Left behind by studios focused on big-budget tentpoles, independent films need a champion. And one of the world’s biggest telecom companies has become an unlikely one. At&T-owned DirecTV agreed on a partnership with indie A24 in 2013 that turned into its Cinema Exclusives program, where select independent films are premiered on DirecTV for a short period of time, usually 30 days, before they hit theaters. Films cost between $10.99 and $12.99 to view. Hanny Patel, Vice President of Video Marketing for At&T Entertainment Group and one of the creators of the Cinema Exclusives program, told TheWrap that the program wasn’t intended.
- 11/14/2016
- by Matt Pressberg
- The Wrap
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