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The Campaign Begins: Inside the First Weekend Push to Woo Academy Voters with Food, Swag, and Celebs

The Campaign Begins: Inside the First Weekend Push to Woo Academy Voters with Food, Swag, and Celebs

Truth is, while there are about 6,000 voting Academy members, it can take only 300 or so Oscar votes to get a movie nominated. Hence all the relentless campaigning, which is in full gear, as distributors, foreign countries, and Oscar-whisperers plan and execute relentless rounds of screenings with public appearances — at lunches, Q&A panels, premieres, DVD launch parties, and “holiday” fetes.

Check out this slice of the past few days to get a sense of all the wining and dining that goes on. Academy members are being constantly wooed, just like the Hollywood Foreign Press Association who vote on the Golden Globes, with yummy food, drink, music, and celebrities —despite various attempts by the Academy to monitor and limit the scale of all this campaigning.

On the animation side, for example, this past week saw a Friday Academy screening of Universal/Illumination’s animated contest musical “Sing,” directed by live-action director

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