What will the impact of the new metric be on film culture?
Netflix’s CEO of Product Innovation, Todd Yellin, announced this week that the streaming service will be phasing out its five-star rating system in favor of a simple thumbs-up/thumbs down metric. Editorials will surely abound calling this yet another symptom of the decline of criticism/cinema/western civilization, but the reasons for the switch are, according to Yellin, strictly pragmatic: after a/b testing the thumbs rating system, Netflix found a 200% increase in the number of ratings users volunteered. The more data being fed to the algorithm, the more accurately it can provide recommendations. Yellin also noted that the star rating system failed to capture users’ actual viewing habits: a prestigious documentary may garner more five-star ratings, but an Adam Sandler film would receive far more views.
The debate over how to properly evaluate a film has raged for as long as the medium...
Netflix’s CEO of Product Innovation, Todd Yellin, announced this week that the streaming service will be phasing out its five-star rating system in favor of a simple thumbs-up/thumbs down metric. Editorials will surely abound calling this yet another symptom of the decline of criticism/cinema/western civilization, but the reasons for the switch are, according to Yellin, strictly pragmatic: after a/b testing the thumbs rating system, Netflix found a 200% increase in the number of ratings users volunteered. The more data being fed to the algorithm, the more accurately it can provide recommendations. Yellin also noted that the star rating system failed to capture users’ actual viewing habits: a prestigious documentary may garner more five-star ratings, but an Adam Sandler film would receive far more views.
The debate over how to properly evaluate a film has raged for as long as the medium...
- 3/20/2017
- by Jake Orthwein
- FilmSchoolRejects.com
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