Fresh off smash hits “Split” and “Get Out,” producer Jason Blum admitted Wednesday that he loves making micro-budget movies instead of big-budget tentpoles.
“When you have a movie that doesn’t have to make $100 million, you can take chances in the marketing,” he said at the keynote address at Variety’s Massive Entertainment Marketing Summit at the Four Seasons Hotel in Beverly Hills.
Blum was enthusiastic about Universal’s marketing capabilites, saying the work of making a movie is 50% percent done when you make a good movie and 100% done when it’s marketed right.
M. Night Shyamalan’s “Split,” starring James McAvoy and Jordan Peele’s “Get Out,” starring Daniel Kaluuya, were both made for under $10 million. They have each grossed $136 million domestically with plenty more yet to be banked by Universal. “Split” has also taken in another $120 million overseas.
Low-budget producer Jason Blum: "Your job is 50% done when...
“When you have a movie that doesn’t have to make $100 million, you can take chances in the marketing,” he said at the keynote address at Variety’s Massive Entertainment Marketing Summit at the Four Seasons Hotel in Beverly Hills.
Blum was enthusiastic about Universal’s marketing capabilites, saying the work of making a movie is 50% percent done when you make a good movie and 100% done when it’s marketed right.
M. Night Shyamalan’s “Split,” starring James McAvoy and Jordan Peele’s “Get Out,” starring Daniel Kaluuya, were both made for under $10 million. They have each grossed $136 million domestically with plenty more yet to be banked by Universal. “Split” has also taken in another $120 million overseas.
Low-budget producer Jason Blum: "Your job is 50% done when...
- 3/23/2017
- by Dave McNary
- Variety - Film News
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