Fresh off smash hits “Split” and “Get Out,” producer Jason Blum admitted Wednesday that he loves making micro-budget movies instead of big-budget tentpoles.
“When you have a movie that doesn’t have to make $100 million, you can take chances in the marketing,” he said at the keynote address at Variety’s Massive Entertainment Marketing Summit at the Four Seasons Hotel in Beverly Hills.
Blum was enthusiastic about Universal’s marketing capabilites, saying the work of making a movie is 50% percent done when you make a good movie and 100% done when it’s marketed right.
M. Night Shyamalan’s “Split,” starring James McAvoy and Jordan Peele’s “Get Out,” starring Daniel Kaluuya, were both made for under $10 million. They have each grossed $136 million domestically with plenty more yet to be banked by Universal. “Split” has also taken in another $120 million overseas.
Low-budget producer Jason Blum: "Your job is 50% done when...
“When you have a movie that doesn’t have to make $100 million, you can take chances in the marketing,” he said at the keynote address at Variety’s Massive Entertainment Marketing Summit at the Four Seasons Hotel in Beverly Hills.
Blum was enthusiastic about Universal’s marketing capabilites, saying the work of making a movie is 50% percent done when you make a good movie and 100% done when it’s marketed right.
M. Night Shyamalan’s “Split,” starring James McAvoy and Jordan Peele’s “Get Out,” starring Daniel Kaluuya, were both made for under $10 million. They have each grossed $136 million domestically with plenty more yet to be banked by Universal. “Split” has also taken in another $120 million overseas.
Low-budget producer Jason Blum: "Your job is 50% done when...
- 3/23/2017
- by Dave McNary
- Variety - Film News
Similar News
Mercy director Timur Bekmambetov shares a picture from the set of Chris Pratt sci-fi thriller
- 4/17/2024
- by Cody Hamman
- JoBlo.com
Bridgerton: Phoebe Dynevor Was Embarrassed With Her Intimate Scenes With Rege-Jean Page Being Played In Front Of Family, Guess What Happened Next?
- 4/15/2024
- by Pooja Darade
- KoiMoi
When Keira Knightley Declared Atonement’s ‘Bookshelf Scene’ The Best Love-Making Scene Ever But For James McAvoy It Was ‘Sweaty & Uncomfortable’
- 4/13/2024
- by Esita Mallik
- KoiMoi
‘A Haunted House’ and the Death of the Horror Spoof Movie
- 4/18/2024
- by Luiz H. C.
- bloody-disgusting.com
Now Showing: On ‘The First Omen’, ‘Late Night with the Devil’, ‘Stopmotion’, and More [Halloweenies Podcast]
- 4/15/2024
- by Michael Roffman
- bloody-disgusting.com
Speak No Evil and Blair Witch Project Remakes: Blumhouse Risks Repeating the Horror Genre Mistakes It Once Fixed
- 4/11/2024
- by Rosie Fletcher
- Den of Geek
M. Night Shyamalan’s ‘Trap’ Trailer Features Josh Hartnett as a Serial Killer at a Concert
- 4/19/2024
- by Zoe G Phillips
- The Hollywood Reporter - Movie News
Horror Highlights: Trap, The Prisoner, Pluto TV
- 4/18/2024
- by Jonathan James
- DailyDead
Watch The Trailer For M. Night Shayamalan’s Latest Film Trap
- 4/18/2024
- by Michelle McCue
- WeAreMovieGeeks.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.
More to explore
‘Fallout’ Officially Renewed for Season 2 at Amazon
- 4/18/2024
- by Joe Otterson
- Variety - TV News
‘The Witcher’ Renewed For 5th & Final Season At Netflix
- 4/18/2024
- by Denise Petski
- Deadline Film + TV
Henry Cavill Says ‘Maybe I’m Too Old Now’ to Play James Bond as Fake Movie Trailer With Him as 007 Goes Viral With 2.5 Million Views
- 4/18/2024
- by Zack Sharf
- Variety - Film News
Quentin Tarantino Scraps ’The Movie Critic’; Brad Pitt Would Have Reprised Cliff Booth Role From ‘Once Upon A Time In Hollywood’
- 4/17/2024
- by Rodrigo Perez
- The Playlist
Martin Scorsese’s Long-Gestating ‘Sinatra’ Film With Leonardo DiCaprio Adds Jennifer Lawrence
- 4/17/2024
- by Christopher Marc
- The Playlist
‘Scream’ Actors Support Fired Co-Star Melissa Barrera at ‘Abigail’ Premiere: ‘It Says a Lot About How True the Love Is’
- 4/18/2024
- by Marc Malkin
- Variety - Film News
Henry Cavill Says ‘Maybe I’m Too Old Now’ to Play James Bond as Fake Movie Trailer With Him as 007 Goes Viral With 2.5 Million Views
- 4/18/2024
- by Zack Sharf
- Variety - Film News
Julia Louis-Dreyfus Was Recognized as Her ‘Seinfeld’ Character While Giving Birth
- 4/18/2024
- by Christy Piña
- The Hollywood Reporter - Movie News
Selena Quintanilla Deserves to Be Celebrated This Year - Not Exploited
- 4/16/2024
- by Lucas Villa
- Popsugar.com
Bad Bunny's First NYC Show From His Most Wanted Tour Is Proof His Latine Fans Still Come First
- 4/12/2024
- by Johanna Ferreira
- Popsugar.com
Tribeca Festival Reveals 2024 Feature Film Lineup Including New Movies With Lily Gladstone, Jenna Ortega and Michael Cera
- 4/17/2024
- by Jack Dunn
- Variety - Film News
Spirit Awards Set February Date – Film News in Brief
- 4/18/2024
- by Jazz Tangcay, Selena Kuznikov and Jack Dunn
- Variety - Film News
Cannes Directors’ Fortnight Title ‘Eephus’ Picked Up by Film Constellation (Exclusive)
- 4/18/2024
- by Leo Barraclough
- Variety - Film News
The 10 Best Doppelganger Films, from ‘Dead Ringers’ to ‘Vertigo’
- 4/19/2024
- by Wilson Chapman
- Indiewire
‘Rebel Moon — Part Two: The Scargiver’ Review: The Second Half of Zack Snyder’s Sci-Fi Debacle Is Almost as Disastrous as the First
- 4/19/2024
- by David Ehrlich
- Indiewire
‘Aang: The Last Airbender’ Delayed to 2026, ‘Transformers One’ Moves Back a Week
- 4/18/2024
- by Rebecca Rubin
- Variety Film + TV
Quentin Tarantino Scraps ’The Movie Critic’; Brad Pitt Would Have Reprised Cliff Booth Role From ‘Once Upon A Time In Hollywood’
- 4/17/2024
- by Rodrigo Perez
- The Playlist
Martin Scorsese’s Long-Gestating ‘Sinatra’ Film With Leonardo DiCaprio Adds Jennifer Lawrence
- 4/17/2024
- by Christopher Marc
- The Playlist
Director Steven Spielberg Is Quietly Planning Another Movie About Aliens
- 4/17/2024
- by Rafael Motamayor
- Slash Film
Sundance Film Festival Courting New Host City for 2027 and Beyond
- 4/17/2024
- by Matt Donnelly
- Variety - Film News
‘Fallout’ Officially Renewed for Season 2 at Amazon
- 4/18/2024
- by Joe Otterson
- Variety - TV News
‘The Witcher’ Renewed For 5th & Final Season At Netflix
- 4/18/2024
- by Denise Petski
- Deadline Film + TV
‘For All Mankind’ Renewed for Season 5, Soviet Space Program Spinoff in the Works at Apple TV+
- 4/17/2024
- by Joe Otterson
- Variety - TV News
‘Oldboy’ English-Language TV Series in the Works From Park Chan-wook, Lionsgate
- 4/17/2024
- by Joe Otterson
- Variety Film + TV
‘Squid Game,’ ‘Night Agent’ Set for Second Half of 2024 on Netflix
- 4/18/2024
- by Rick Porter
- The Hollywood Reporter - Movie News