On Monday Hollywood studios, the world’s theater owners and the companies that supply your favorite concessions will once again meet in Las Vegas for yet another edition of CinemaCon. And it’s more than just a chance for vendors to pitch their latest iteration of a Sour Patch Kids candy. It’s big business. In fact, it’s the life blood of the movie business.
Run by Nato (no, not that Nato), the National Association of Theater Owners, the yearly convention is a chance for each distributor to push their upcoming releases in hopes of convincing major cineplex chains and even small independent mom and pop theaters (yes, they still exist) to choose their movie over their competitors and to promote these titles in their establishments through trailers, standees (preferably with the best possible placement) and more.
Continue reading 11 Things We Hope To Learn At 2017 CinemaCon: ‘Thor: Raganok,’ ‘Blade Runner 2049...
Run by Nato (no, not that Nato), the National Association of Theater Owners, the yearly convention is a chance for each distributor to push their upcoming releases in hopes of convincing major cineplex chains and even small independent mom and pop theaters (yes, they still exist) to choose their movie over their competitors and to promote these titles in their establishments through trailers, standees (preferably with the best possible placement) and more.
Continue reading 11 Things We Hope To Learn At 2017 CinemaCon: ‘Thor: Raganok,’ ‘Blade Runner 2049...
- 3/24/2017
- by Gregory Ellwood
- The Playlist
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.