A little perspective from a parent.Look! It’s just what every multiplex needs: a playground for the boring moments in any movie.
A couple weeks ago, Film Twitter was lit aflame anew, but not by the latest potentially overhyped festival release or the fallout from last month’s Oscars. No, what raised folks’ ire this time was an announcement of a new kind of innovation offered by a Mexico-based movie theater chain, Cinepolis. There are already a slew of options intended to lure audiences away from their living room into the theater, from dine-in possibilities at chains like Alamo Drafthouse to reserved seating and extended legroom at the Arclight. Cinepolis went the opposite route of chains like Drafthouse, which try to emphasize the moviegoing experience as opposed to distractions. They now have Cinepolis Junior, which offers a “colorful play area near the screen in front of the seats, a jungle gym, and...
A couple weeks ago, Film Twitter was lit aflame anew, but not by the latest potentially overhyped festival release or the fallout from last month’s Oscars. No, what raised folks’ ire this time was an announcement of a new kind of innovation offered by a Mexico-based movie theater chain, Cinepolis. There are already a slew of options intended to lure audiences away from their living room into the theater, from dine-in possibilities at chains like Alamo Drafthouse to reserved seating and extended legroom at the Arclight. Cinepolis went the opposite route of chains like Drafthouse, which try to emphasize the moviegoing experience as opposed to distractions. They now have Cinepolis Junior, which offers a “colorful play area near the screen in front of the seats, a jungle gym, and...
- 3/27/2017
- by Josh Spiegel
- FilmSchoolRejects.com
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