Las Vegas — Disney can be forgiven for phoning it in.
Fresh off a $7 billion year at the global box office, the studio raced through its upcoming releases at a sprinter’s pace during a 12 and a half minute presentation at Cinemacon on Tuesday. There was no footage from “Guardians of the Galaxy Vol. 2” or “Thor Ragnarok.” Nor did Disney use the gathering of theater owners to debut a preview for “Star Wars: The Last Jedi,” the mere mention of which was enough to have the crowd at Caesar’s Palace whooping and clapping.
Most studios come to Cinemacon, the annual exhibition industry trade show unfolding this week in Las Vegas, armed with A-list actors, new trailers, and promotional art. Their presentations can stretch on for hours. Not so Disney, which likes to unveil that sort of thing at D23, its in-house fan event.
Despite the cursory effort, Disney distribution chief...
Fresh off a $7 billion year at the global box office, the studio raced through its upcoming releases at a sprinter’s pace during a 12 and a half minute presentation at Cinemacon on Tuesday. There was no footage from “Guardians of the Galaxy Vol. 2” or “Thor Ragnarok.” Nor did Disney use the gathering of theater owners to debut a preview for “Star Wars: The Last Jedi,” the mere mention of which was enough to have the crowd at Caesar’s Palace whooping and clapping.
Most studios come to Cinemacon, the annual exhibition industry trade show unfolding this week in Las Vegas, armed with A-list actors, new trailers, and promotional art. Their presentations can stretch on for hours. Not so Disney, which likes to unveil that sort of thing at D23, its in-house fan event.
Despite the cursory effort, Disney distribution chief...
- 3/29/2017
- by Brent Lang
- Variety - Film News
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