Two specialized releases made the top 10 this week: “Gifted” (Fox Searchlight) came in #8 with $4.5 million, while the second weekend of “The Lost City of Z” (Bleecker Street) managed to place 10th in only 614 theaters.
Specialty distributors are pushing their films to more theaters; at nearly 2,000 theaters in its third week, “Gifted” is a wide release. This strategy doesn’t always work: A24 went to over 1,000 theaters initially for “Free Fire” with Brie Larson. It flopped across the board despite its pedigree.
Documentaries continue to stand out among niche limited openers. “Citizen Jane: Battle for the City” (IFC) scored a strong New York two-theater response despite its parallel VOD option. And food scored again as “Jeremiah Tower: The Last Magnificent” (The Orchard) worked with targeted marketing in its first two cities.
Opening
Free Fire (A24) – Metactritic: 64; Festivals include: Toronto 2016
$1,040,000 in 1,070 theaters; PTA (per theater average): $972
Clearly a disappointment considering its...
Specialty distributors are pushing their films to more theaters; at nearly 2,000 theaters in its third week, “Gifted” is a wide release. This strategy doesn’t always work: A24 went to over 1,000 theaters initially for “Free Fire” with Brie Larson. It flopped across the board despite its pedigree.
Documentaries continue to stand out among niche limited openers. “Citizen Jane: Battle for the City” (IFC) scored a strong New York two-theater response despite its parallel VOD option. And food scored again as “Jeremiah Tower: The Last Magnificent” (The Orchard) worked with targeted marketing in its first two cities.
Opening
Free Fire (A24) – Metactritic: 64; Festivals include: Toronto 2016
$1,040,000 in 1,070 theaters; PTA (per theater average): $972
Clearly a disappointment considering its...
- 4/23/2017
- by Tom Brueggemann
- Indiewire
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