Baywatch is a franchise that needs no introduction. Ever since Mitch Buchannon and his cadre of lifeguards first jogged onto the small screen in ’89, it’s a name that has been synonymous with sun, sand, red bikinis, orange-hued sunsets, and wonderfully cheesy pop songs – because running in slow-mo just isn’t the same without David Hasselhoff’s “Current of Love” blaring over the speakers.
A creative overhaul shook things up in 1999, when Baywatch relocated to the sun-kissed beaches of Hawaii. But it’s fair to say that the series never really captured the magic of the show’s heyday. As a brand, Baywatch needed the reboot treatment. Enter Paramount, director Seth Gordon and Dwayne Johnson, the global superstar that has been jokingly referred to as franchise viagra after injecting a new lease of life in The Fast and the Furious saga and, to a lesser extent, G.I. Joe. The...
A creative overhaul shook things up in 1999, when Baywatch relocated to the sun-kissed beaches of Hawaii. But it’s fair to say that the series never really captured the magic of the show’s heyday. As a brand, Baywatch needed the reboot treatment. Enter Paramount, director Seth Gordon and Dwayne Johnson, the global superstar that has been jokingly referred to as franchise viagra after injecting a new lease of life in The Fast and the Furious saga and, to a lesser extent, G.I. Joe. The...
- 4/26/2017
- by Michael Briers
- We Got This Covered
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