When “Austin Powers: International Man of Mystery” opened May 2, 1997, Variety described it as an “odd mix of sophisticated and lowbrow humor” but was enthused about the Mike Myers-Jay Roach collaboration. The film had cost less than $20 million so it was profitable with a modest $67 million worldwide. There was no deal in place for a sequel, but New Line execs noticed the comedy was a huge hit in home video and on cable. When the studio greenlit a sequel, many rival execs were surprised: They were still defining success solely by domestic box office.
Boosted by massive marketing tie-ins, 1999’s “Austin Powers: The Spy Who Shagged Me” saw a spectacular domestic opening weekend of $55 million and completed its global run with $312 million. “Austin Powers in Goldmember” (2002) scored $296 million worldwide. After many years, rumors persist that a fourth edition is imminent. As Powers himself would say, “Yeah, baby!”
The nothing-is-sacred...
Boosted by massive marketing tie-ins, 1999’s “Austin Powers: The Spy Who Shagged Me” saw a spectacular domestic opening weekend of $55 million and completed its global run with $312 million. “Austin Powers in Goldmember” (2002) scored $296 million worldwide. After many years, rumors persist that a fourth edition is imminent. As Powers himself would say, “Yeah, baby!”
The nothing-is-sacred...
- 4/28/2017
- by Tim Gray
- Variety - Film News
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