“Power,” which returns for a fourth season this Sunday, continues to be perhaps the most-watched TV series that the industry still isn’t talking about. But they should be.
Last year, the Starz drama was the second-most watched series on premium cable (behind “Game of Thrones”), according to the network’s data – which cumed more than 8 million viewers per episode via multiple platforms.
Credit for the show’s – and Starz’s – success goes to tapping into an African-American audience that has traditionally been underserved by the pay cable networks.
“The secret weapon is targeting audiences that are voracious watchers of television,” CEO Chris Albrecht said, “and would like to have something on there that is targeted toward them and is high quality.”
Read More: ‘Power’ Trailer: Ghost Heads to the Slammer in Season 4 Sneak Peek
Courtney A. Kemp is the creator behind “Power,” which centers on the rich of Manhattan...
Last year, the Starz drama was the second-most watched series on premium cable (behind “Game of Thrones”), according to the network’s data – which cumed more than 8 million viewers per episode via multiple platforms.
Credit for the show’s – and Starz’s – success goes to tapping into an African-American audience that has traditionally been underserved by the pay cable networks.
“The secret weapon is targeting audiences that are voracious watchers of television,” CEO Chris Albrecht said, “and would like to have something on there that is targeted toward them and is high quality.”
Read More: ‘Power’ Trailer: Ghost Heads to the Slammer in Season 4 Sneak Peek
Courtney A. Kemp is the creator behind “Power,” which centers on the rich of Manhattan...
- 6/24/2017
- by Michael Schneider
- Indiewire
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