By almost any measure, $69 million is a heck of a lot of money.
Not so for “Transformers: The Last Knight,” which is tracking to make that much in North America during its five-day opening frame. The problem isn’t just that it’s up against a $217 million production budget, although that’s part of it. With China powering an estimated $196.2 million international opening, Paramount and Hasbro are leaning on the film’s global appeal to justify its place in the series.
But the bigger red flag for “Transformers” No. 5 lies in the franchise’s history of opening at around $100 million domestically for the past three installments. This raises a lot of questions, all centering around who or what is to blame for “The Last Knight’s” lower numbers. Here are three reasons why the movie may have underperformed.
1. Franchise Fatigue Strikes Again
It’s a different verse of the same song. This...
Not so for “Transformers: The Last Knight,” which is tracking to make that much in North America during its five-day opening frame. The problem isn’t just that it’s up against a $217 million production budget, although that’s part of it. With China powering an estimated $196.2 million international opening, Paramount and Hasbro are leaning on the film’s global appeal to justify its place in the series.
But the bigger red flag for “Transformers” No. 5 lies in the franchise’s history of opening at around $100 million domestically for the past three installments. This raises a lot of questions, all centering around who or what is to blame for “The Last Knight’s” lower numbers. Here are three reasons why the movie may have underperformed.
1. Franchise Fatigue Strikes Again
It’s a different verse of the same song. This...
- 6/25/2017
- by Seth Kelley
- Variety - TV News
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