Madrid — Readying the biggest original scripted series slate of any incumbent telecom in Europe, Telefonica’s Movistar + has added a new comedy show to its line-up, “Mira lo que has hecho” as it sets out its game-plan to set apart its telephony and internet offer via an unprecedented push into TV.
Counting “Mira lo que has hecho,” created by Spanish comedian Berto Romero, Movistar +, the pay TV unit of Madrid-based Telefonica, is now in production on six officially announced series with another, comedy “Shame” in the can. Some 13 more are in development. Backed by an investment to the tune of €70 million ($79.8 million) for its first four original scripted series, it aims to release three series in 2017, kicking off with “Velvet” sequel “Velvet Collection” in September, and a further 11 next year.
In terms of exclusively broadcast original Spanish series, Movistar + is also throwing down the gauntlet to other telecoms such as aggressive market disruptor MasMovil and Svod services...
Counting “Mira lo que has hecho,” created by Spanish comedian Berto Romero, Movistar +, the pay TV unit of Madrid-based Telefonica, is now in production on six officially announced series with another, comedy “Shame” in the can. Some 13 more are in development. Backed by an investment to the tune of €70 million ($79.8 million) for its first four original scripted series, it aims to release three series in 2017, kicking off with “Velvet” sequel “Velvet Collection” in September, and a further 11 next year.
In terms of exclusively broadcast original Spanish series, Movistar + is also throwing down the gauntlet to other telecoms such as aggressive market disruptor MasMovil and Svod services...
- 7/10/2017
- by John Hopewell
- Variety - TV News
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