Live sports events reliably draw in huge audience numbers, which broadcasters and cablers cherish in the splintered world of content programming. Variety’s Sports and Entertainment Summit on July 13 looks at the different approaches to gaining viewers and growing audiences, the ways technology can enhance a fan experience and branding, for both teams and athletes.
One way to engage fanatics as well as casual viewers is through feature films and TV series. Filmmaker Billy Corben, who made his name with “Cocaine Cowboys” and University of Miami doc “The U,” thinks that sports movies are the easiest to make. “Inherent in sports are all the essential ingredients of drama – obstacles, all the pathos, conflict, all of the excitement and drama, it’s already baked in the subject,” he says. “Once you find a good sports story, it’s like cheating. You’re off to a good start.”
“Start with: Who gives a sh**? Is this going to connect...
One way to engage fanatics as well as casual viewers is through feature films and TV series. Filmmaker Billy Corben, who made his name with “Cocaine Cowboys” and University of Miami doc “The U,” thinks that sports movies are the easiest to make. “Inherent in sports are all the essential ingredients of drama – obstacles, all the pathos, conflict, all of the excitement and drama, it’s already baked in the subject,” he says. “Once you find a good sports story, it’s like cheating. You’re off to a good start.”
“Start with: Who gives a sh**? Is this going to connect...
- 7/13/2017
- by Carole Horst
- Variety - TV News
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