The CBS-Lionsgate owned cable network Pop has hired Kent Rees to fill the newly created position of chief marketing officer, Variety has learned.
Rees will begin at Pop starting Aug. 14, reporting to Pop president Brad Schwartz. He will oversee Pop’s brand strategy, creative and research in addition to consumer, ad sales and affiliate marketing. He will lead Pop’s digital business, as the network looks to further engage viewers across social media and emerging platforms.
“It is rare that you get to add such an accomplished media crusader, brand-builder and digital innovator to your executive team,” said Schwartz. “Kent has a demonstrated track record of building disruptive channels, break-through multi-platform brands and award-winning creative. As we leap from emerging network to prominent media brand, there is truly nobody better to help get us there. We are lucky to have him join our extraordinary team.”
Most recently, Rees served as the executive vice president and general manger...
Rees will begin at Pop starting Aug. 14, reporting to Pop president Brad Schwartz. He will oversee Pop’s brand strategy, creative and research in addition to consumer, ad sales and affiliate marketing. He will lead Pop’s digital business, as the network looks to further engage viewers across social media and emerging platforms.
“It is rare that you get to add such an accomplished media crusader, brand-builder and digital innovator to your executive team,” said Schwartz. “Kent has a demonstrated track record of building disruptive channels, break-through multi-platform brands and award-winning creative. As we leap from emerging network to prominent media brand, there is truly nobody better to help get us there. We are lucky to have him join our extraordinary team.”
Most recently, Rees served as the executive vice president and general manger...
- 8/10/2017
- by Joe Otterson
- Variety - TV News
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