Madison Avenue is betting an old warhorse can gain new traction on the TV schedule.
A Variety survey of commercial-ratings projections for the 2017-2018 broadcast TV season finds ad buyers believe the retooled version of “American Idol,” slated to air on ABC early next year, will generate the most commercial viewership of any freshman scripted program. The survey, constructed using estimates from three large media-buying agencies, examines the primetime grid for the most viewers between the ages of 18 and 49 who watch advertising. That age range represents the demographic coveted most by advertisers. Projections for the highest commercial viewership among new programs follows below:
Highest Projected C3 Ratings for Freshman Shows, 2017-18
1. American Idol Sunday, ABC, 1.86
2. American Idol Monday, ABC, 1.84
3. Law & Order: True Crime, NBC 1.65
4. Rise, NBC, 1.65
5. Young Sheldon, CBS, 1.52
6. For The People, ABC, 1.44
7. The Brave, NBC, 1.42
8. 9Jkl, CBS, 1.38
9. The Good Doctor, ABC, 1.36
10.’ Grey’S’ Spinoff, ABC, 1.31
Source: A Variety survey of three top media buying agencies
To...
A Variety survey of commercial-ratings projections for the 2017-2018 broadcast TV season finds ad buyers believe the retooled version of “American Idol,” slated to air on ABC early next year, will generate the most commercial viewership of any freshman scripted program. The survey, constructed using estimates from three large media-buying agencies, examines the primetime grid for the most viewers between the ages of 18 and 49 who watch advertising. That age range represents the demographic coveted most by advertisers. Projections for the highest commercial viewership among new programs follows below:
Highest Projected C3 Ratings for Freshman Shows, 2017-18
1. American Idol Sunday, ABC, 1.86
2. American Idol Monday, ABC, 1.84
3. Law & Order: True Crime, NBC 1.65
4. Rise, NBC, 1.65
5. Young Sheldon, CBS, 1.52
6. For The People, ABC, 1.44
7. The Brave, NBC, 1.42
8. 9Jkl, CBS, 1.38
9. The Good Doctor, ABC, 1.36
10.’ Grey’S’ Spinoff, ABC, 1.31
Source: A Variety survey of three top media buying agencies
To...
- 8/18/2017
- by Brian Steinberg
- Variety - TV News
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