Megyn Kelly is best known as the hard-edged news anchor who wasn’t afraid to push back on conservative orthodoxy at Fox News Channel. Her new employer, NBC Universal, is trying to trot out a softer side.
As NBC prepares to launch a new morning show led by the much-scrutinized Kelly, it has unleashed a promotional salvo that speaks less about her news chops and instead tries to unveil other facets of her personality. One recent promo shows Kelly shaking hands with people in a supermarket and at a baseball stadium, and suggests her program, “Megyn Kelly Today,” is “not about us versus them. It’s about us for everyone.” She’s sharing space on an NBCU billboard in Times Square that depicts her offering up a hot cup of coffee. In a video posted on her new show’s Twitter feed, she reveals a fondness for “Overboard,” the 1987 comedy featuring Kurt Russell and Goldie Hawn.
NBC...
As NBC prepares to launch a new morning show led by the much-scrutinized Kelly, it has unleashed a promotional salvo that speaks less about her news chops and instead tries to unveil other facets of her personality. One recent promo shows Kelly shaking hands with people in a supermarket and at a baseball stadium, and suggests her program, “Megyn Kelly Today,” is “not about us versus them. It’s about us for everyone.” She’s sharing space on an NBCU billboard in Times Square that depicts her offering up a hot cup of coffee. In a video posted on her new show’s Twitter feed, she reveals a fondness for “Overboard,” the 1987 comedy featuring Kurt Russell and Goldie Hawn.
NBC...
- 9/21/2017
- by Brian Steinberg
- Variety - TV News
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