There are few filmmakers who enjoy the test screening process. Particularly for blockbusters, it’s hard to understand the value of showing an unfinished movie, with incomplete effects, to a group of random strangers pulled off the street, and then soliciting their feedback. However, studios value the process because it can shine a light on how Joe Average might respond to the picture, or shine a light on how to market the movie. In the case of Alex Garland‘s “Annihilation,” it sent two producers to war.
Continue reading Producer Thinks ‘Annihilation’ Is “Too Intellectual” For Audiences at The Playlist.
Continue reading Producer Thinks ‘Annihilation’ Is “Too Intellectual” For Audiences at The Playlist.
- 12/8/2017
- by Kevin Jagernauth
- The Playlist
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