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New Promo Video for Ash Vs Evil Dead Season 3 Shines the Spotlight on Shemps Beer

Now that a new year is upon us, we're one step closer to new episodes of Ash vs Evil Dead, and in case you're looking for the perfect beverage to have at your season 3 viewing party, Starz unveiled a new promo video for the boomstick king's drink of choice: Shemps beer.

Featuring the yearning lyrics of the Cutting Crew's "I Just Died in Your Arms Tonight," the promo video is just a taste of Ash's trademark humor that will return when Ash vs Evil Dead Season 3 premieres on Sunday, February 25th on Starz.

As previously revealed by Deadline, this is the synopsis for season 3: "Ash’s status in Elk Grove, Michigan has changed from murderous urban legend to humanity-saving hometown hero. When Kelly witnesses a televised massacre with Ruby’s fingerprints all over it, she returns with a new friend to warn Ash and Pablo that evil isn’t done with them yet.

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