Thanks to the worst summer in a decade, U.S. movie admissions slid 6% last year to 1.24 billion for the lowest number since 1995, the National Association of Theatre Owners (Nato) has reported.
North American box office for the year declined 2.55% to $11.09 billion, Nato said Wednesday. That figure was slightly lower than the $11.12 billion estimate released at the end of the year by box office tracker comScore.
Nato pointed to a summer shortfall without naming titles as the key reason for the declines. The summer saw several high-profile titles such as “The Mummy,” “Baywatch,” “Transformers: the Last Knight,” and “The Dark Tower” perform well under expectations.
“2017 highlighted once again the importance of a balanced, 52 week movie calendar,” Nato said. “A record Q1 (in box office and admissions) was offset by a disappointing summer, with a range of sequels that were not embraced by audiences in the numbers we are accustomed to. Summer 2017 was 92 million admissions short of summer 2016. An...
North American box office for the year declined 2.55% to $11.09 billion, Nato said Wednesday. That figure was slightly lower than the $11.12 billion estimate released at the end of the year by box office tracker comScore.
Nato pointed to a summer shortfall without naming titles as the key reason for the declines. The summer saw several high-profile titles such as “The Mummy,” “Baywatch,” “Transformers: the Last Knight,” and “The Dark Tower” perform well under expectations.
“2017 highlighted once again the importance of a balanced, 52 week movie calendar,” Nato said. “A record Q1 (in box office and admissions) was offset by a disappointing summer, with a range of sequels that were not embraced by audiences in the numbers we are accustomed to. Summer 2017 was 92 million admissions short of summer 2016. An...
- 1/17/2018
- by Dave McNary
- Variety - Film News
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