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‘Fifty Shades Freed’ to Tie Up $37 Million in Opening Weekend

‘Fifty Shades Freed’ to Tie Up $37 Million in Opening Weekend

Universal’s “Fifty Shades Freed” should dominate its North American opening weekend on Feb. 9-11 with about $37 million, early tracking showed Thursday.

Sony’s family comedy “Peter Rabbit” is tracking for a launch that weekend in the $18 million range and Warner Bros.’ Clint Eastwood thriller “15:17 to Paris” should arrive with about $10 million.

The projected “Fifty Shades Freed” launch isn’t as strong as its predecessors “Fifty Shades of Grey,” which opened with $85.2 million in 2015, and “Fifty Shades Darker,” which opened with $46.6 million on the same weekend last year. The two films, co-starring Dakota Johnson as Anastasia Steele and Jamie Dornan as Christian Grey, have combined to gross $950 million worldwide.

Tracking shows “Fifty Shades Freed” with an impressive 74% total awareness and 26% definite interest. E.L. James’ erotic romance trilogy was a sensation when published in 2011 and 2012. James Foley directed “Fifty Shades Freed” from a script by Niall Leonard, James’ husband.

Reprising their roles from “Fifty Shades Darker” are Marcia Gay Harden

See full article on Variety - Film News