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Netflix reveals record subscriber growth

Streaming giant adds 8.3 million subscribers in Q4; company praises Bright performance.

Source: Netflix

‘Bright’

Netflix’s largest single quarter subscriber increase to date propelled the number of worldwide subscribers to 117.58m in the fourth quarter of 2017.

The streaming platform reported on Monday (January 22) that 1.98m members joined from the Us and 6.36m from the international market, resulting in a record total increase of 8.3m that easily beat the company’s forecast of 6.3m.

For the whole of 2017, Netflix added 24m members, compared to 19m in 2016. The company attributed the surge to original content such as Stranger Things, big-budget action film Bright (pictured), and international originals including German series Dark.

Netflix said it plans to spend $7.5bn-$8bn on content in 2018 and will launch more than 30 international original series over the year in countries including France, Poland, India, South Korea and Japan. It also said it will increase its marketing spend from $1.3bn to $2bn.

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