Universal’s opening of “Fifty Shades Freed” should heat up moviegoing at North American multiplexes this weekend, as the finale of the erotic trilogy is pegged to dominate with about $33 million at more than 3,700 locations.
Sony’s launch of family comedy “Peter Rabbit” should wind up at about $16 million at 3,700 locations and Warner Bros.’ debut of Clint Eastwood’s thriller “15:17 to Paris” is likely to take in about $12 million at 3,042 venues.
The weekend should see a significant increase in moviegoing in the wake of a slow Super Bowl session with $94 million overall, according to comScore, as studios remained reluctant to open major titles during the frenzy surrounding the pro football championship. Last year’s post Super Bowl weekend saw business jump 90% to $180 million, mostly thanks to “The Lego Batman Movie” and by 150% to $239 million in 2016 with the launch of “Deadpool.”
“The post-Super Bowl weekend frame traditionally gets things on the right track for the industry as new...
Sony’s launch of family comedy “Peter Rabbit” should wind up at about $16 million at 3,700 locations and Warner Bros.’ debut of Clint Eastwood’s thriller “15:17 to Paris” is likely to take in about $12 million at 3,042 venues.
The weekend should see a significant increase in moviegoing in the wake of a slow Super Bowl session with $94 million overall, according to comScore, as studios remained reluctant to open major titles during the frenzy surrounding the pro football championship. Last year’s post Super Bowl weekend saw business jump 90% to $180 million, mostly thanks to “The Lego Batman Movie” and by 150% to $239 million in 2016 with the launch of “Deadpool.”
“The post-Super Bowl weekend frame traditionally gets things on the right track for the industry as new...
- 2/6/2018
- by Dave McNary
- Variety - Film News
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