the starting of the movie was seriously boring .by the end of the first half, all the expectations piled up on this movie were shattered. genelia's hyper excitement crossed that of hasini in bommarillu ,she was bounding up and down so much that it irritated us rather than make us like the character.ram's acting too looked artificial and all his expressions were that of an stubborn man or a stubborn man smiling.but the characters matured as the second half proceeded. the movie started making us think whether the questions ram was asking were true, is love permanent , can we love a person eternally or does the love starts to fade.ram's character believed that love was temporary and that he couldn't promise genelia a permanent relationship but he would love her the best if she was with him and that he would break up with her if only there was a reason .he argued that love is for the person's happiness then why should he/she lie to the other person just to make them happy , in the process we lose the love that we had on that person.he then starts to show her that even her friends who believed that they were in eternal love were falling apart . the flashback was taken beautifully and made us think , maybe he is right.in the flashback, the girl whom he desperately loves makes him do things which he doesn't like like messaging to other girls , giving up his habit to read,focusing on her that his other friends... and things like that.he starts to lie to her to make her happy but when she discovers that he was lying ,she flares up and an argument ensues. things which happen in reality were used nicely to portray what the director wanted to say.
the movie ends with nagababu giving some message that if he didn't compromise in a relationship all he would be left with in his life were some nice memories and that's it. so the hero changes and goes to genelia telling her that he would love her forever or at least try to. but genelia's attitude has changed and she asks him the questions which he asked her in the starting, what was the guarantee that he would love her forever.some drama unfolds and the movie ends on a happy note with both of them hugging each other..... the ending was i would say , not effective . in short , as another viewer said, if you can watch through the first 20 minutes, you would like the film.a different film showing a different viewpoint of love.