Morgan Muscat cast lead actor Ash Catherwood without a single audition, meeting him only once during a sit down meeting. He based his selection on Catherwood's look, as well as his prior performances.
Prior to their collaboration efforts here and on the feature film Six Reasons Why (2008), Writer and producer Morgan Muscat and actor Dan Wooster were high school friends who acted together in several dramatic plays.
Ash Catherwood plays the lead role of Jimmy Keenan. Morgan Muscat wrote the character with Ash specifically in mind, but was prepared to use Dan Wooster as a replacement for Catherwood had he turned down the role.
Director Dany Gehshan was approached to direct the film after Producer Morgan Muscat saw Dany's first film work screened at the 2008 Mississauga Independent Film Festival. Dany accepted the role on reading the screenplay.