- Jimmy makes a bold move against Hamlin in an effort to attract potential clients.
- The Kettlemans and Jimmy come to an agreement on how they should proceed. Nacho is released but doesn't believe Jimmy's story. Meanwhile, Jimmy is fed up with his brother's law partner, Howard Hamlin, and sets out to disrupt him as much as possible. Jimmy starts dressing like him and puts up a huge billboard which drives Hamlin to the edge. After being ordered by an arbitrator to take down the billboard and while filming his plea for fairness, Jimmy apparently saves a worker working on the billboard and he's soon hailed as a hero on local news outlets. Nothing is as it seems, however, but it leads to new clients.—garykmcd
- The episode begins some time in the past, as Jimmy and an unidentified companion leave a bar. In an alley, they discover a barely conscious drunk man. Jimmy takes the man's watch and estimates it is worth more than his wallet, leading his companion to give him his remaining money in exchange for the watch. After the companion takes off, it is revealed that the whole incident was a scam organized by Jimmy and the "unconscious" man. The two then return to Jimmy's residence and congratulate each other.
In the present, the Kettlemans offer Jimmy a bribe if he does not reveal they stole the $1,500,000. Jimmy instead gives them the option of them hiring him as their lawyer, but the Kettlemans refuse. The next day, Jimmy thanks Mike for his assistance in solving the predicament. After Nacho is released from police custody, he accuses Jimmy of warning the Kettlemans and says he will face "consequences." Jimmy rebuts by implying that he warned the family for the children's sake, and that given Nacho's sloppiness he should be grateful for any warning as it saved him.
Back at his office at the salon, it is revealed that Jimmy took the Kettlemans' bribe. Jimmy calculates his fees that can be paid off with the bribe and spends the remaining money on a makeover and billboard advertisement which shares obvious and deliberate similarities with Chuck's law firm, Hamlin Hamlin & McGill, presumably out of spite. Kim confronts Jimmy over the imitation, and Howard Hamlin brings Jimmy to court over the trademark infringement, in which he is ordered to have the advertisement removed.
After failing to convince any news outlets to cover his predicament as a human interest story, Jimmy organizes a video plea, calling for sympathy to his situation. During filming, however, the worker removing the advertisement slips and falls, held on only by his harness. Jimmy pulls the worker to safety while the public watches and records. It is revealed that the accident was staged by Jimmy as a publicity stunt. Howard and Kim, watching the news, see through the ruse instantly. Due to his newfound popularity, Jimmy receives numerous new consultations.
Jimmy visits Chuck, but hides the newspaper that reported the "rescue" to keep Chuck from seeing it. Chuck congratulates Jimmy on his new success, but is oblivious to the stunt. Chuck notices that one of his daily newspapers is missing, which Jimmy dismisses. After Jimmy leaves, a suspicious Chuck painstakingly hurries to his neighbor's house and collects their copy of the newspaper, in which Chuck reads about the stunt.
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