Fear No Fruit

IMDb RATING

7.3/10

YOUR RATING

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Biography Documentary Family History

The film chronicles Frieda Caplan's rise from being the first woman entrepreneur on the L.A. Wholesale Produce Market in the 1960s, to transforming American cuisine by introducing over 200 e... Read allThe film chronicles Frieda Caplan's rise from being the first woman entrepreneur on the L.A. Wholesale Produce Market in the 1960s, to transforming American cuisine by introducing over 200 exotic fruits and vegetables to U.S. supermarkets. Still an inspiration at 91, Frieda's dau... Read allThe film chronicles Frieda Caplan's rise from being the first woman entrepreneur on the L.A. Wholesale Produce Market in the 1960s, to transforming American cuisine by introducing over 200 exotic fruits and vegetables to U.S. supermarkets. Still an inspiration at 91, Frieda's daughters and granddaughter carry on the business legacy.

Director
- Mark Brian Smith
Writer
- Mark Brian Smith

See production info at IMDbPro

IMDb RATING

7.3/10

YOUR RATING

Director
- Mark Brian Smith
Writer
- Mark Brian Smith

See production info at IMDbPro

Videos1

Trailer 1:30

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Trivia
Composer Billy Mallery was challenged to write a 9 minute piece of music for the finale. It is the longest single queue he has written in his career thus far.

Soundtracks
In Search of
Written and Produced by Billy Mallery
Performed by Hover
Courtesy of Opstream Records

User reviews1

Review

Featured review

10/10

Very inspirational film, especially for women and girls

Mark Smith did a very balanced, layered telling of the story of this amazing woman and her family who run the business she built. This is not a thinly-veiled commercial by any means. But you just might find yourself resolving to eat more fruits and vegetables after you've seen it!

I count the subject as a dear friend so I can say that, at the same time, I am biased but also that I know first-hand that the film was a very fair and honest portrayal of this inspiring woman. Over the years I have gotten to know all of the Caplan family women in the film and have been exposed to quite a bit of the business culture. What made it to film rings true, from the inclusive approach Frieda takes to her life and business, to the great respect her family, friends, employees, and professional peers hold for her. Everyone should have a Frieda Caplan in their life. If you don't, do the next best thing and seek out the produce that is her namesake at your local supermarket!