US release title is BLOW DRY This opened rather quietly in several Los Angeles area theatres on 3/7/2001. It is inconsequential, formulaic, contrived and predictable. Unless you are obsessed with one or more members of the cast, and I can understand that, there isn't any good reason to buy a ticket. Speaking of the cast, they aren't really to blame. Natasha Richardson is as effective as the material will allow, but Alan Rickman is dull in a dull role. Rachael Leigh Cook is attractive as an American, but this will do nothing for her career; Josh Hartnett completely convinces as a Brit, although I can't even guess how he ended up in this type film. Rachel Griffiths is woefully miscast. You will be reminded of writer, Simon Beaufoy's successful previous project, THE FULL MONTY, and will wish you'd just rented a tape of that instead.