Time Travel is the ultimate Deus Ex Machina Say goodbye to any semblance of a plot which is tied to character. This is not it. Bad writing and concept, probably born of corporate and committee-led "creation teams" has made these movies not into entertainment but just more fan service. When outrageous plot developments have no consequences because they can just be "undone" with time travel, the writers have no incentive to connect characters to decisions which permanently affect plot. The result is an empty but spectacular show full of glitter, movement, and noise. This is fine if that's what you wanted to see, but this is not a film about characters, despite its shallow attempts to bring it in for this or that moment (again, reversing all those character traits at a moments notice when it's convenient). It's disturbing to see fans rating this with 10's and "best film ever". One wonders if any kind of story is necessary at all to get the "Wow" reaction. Still, I applaud the filmmaker's efforts to add enough time to spotlight some of the characters, even if those efforts are in the end, transitory and a character mirage, to be forgotten, so that the big reset can take place. In this at least it is true to comics, and in that sense, this is a typical bit of bad comic plotting converted into film, so if praise is deserved for being true to mediocrity, at least they earned their 10/10 in that respect. Marvel movies are to film what Professional Wrestling is to the Olympics -- corrupt, shallow, and based on cheap thrills -- and worth watching only if that's what you came to see.