In an age when platforms dictate the rules of engagement for millions of creators, a startup is looking to put power back into the hands of individuals. Coy Creator is launching a “business-in-a-box” platform that allows creators to consolidate content, live events, and merch without giving up ownership of their data.

The first word in Coy Creator’s name is an acronym that stands for “Capitalize on You,” and that phrase is an apt summation of Coy Creator’s mission. The platform provides its partners with the assets they need to build custom sites where they can engage with fans while controlling multiple revenue streams.

In an email to Tubefilter, two of Coy Creator’s leading execs explained that the company emerged as a response to the current state of affairs on social media platforms. CEO Matt Silk and Cro Will Keenan said that Coy aims to “address a significant...