After two failed attempts as a music festival, Fyre Fest is now being being reimagined as a streaming service. Documentarian Shawn Rech has purchased some of the brand’s IP (including two Fyre Festival trademarks) with plans to spearhead an operation to transform Fyre into a new music-focused subscription video-on-demand platform.

Rech co-founded the true crime streaming platform TruBlu alongside To Catch a Predator host Chris Hansen. He’s now announced plans to use the festival’s infamous name to his (dis)advantage, and intends to launch the Fyre-branded service by Thanksgiving. “Music networks are all just programming now and I have no interest in watching people slip on bananas. It has nothing to do with music,” Rech told Deadline. “I needed a big name that people would remember, even if it’s attached to infamy, so that’s why I bought these [trademarks].”

Surely using the notorious label of a...