Netflix continues to innovate and look ahead as a streaming platform. Keeping the audience happy is never a one-off job; it’s a continuous process. And Netflix already has a lot of viewers to please. This is why, no matter how big it already is, there will be a drive to continue growing its audience and content offering.

It’s easy to overlook the enormous scale and reach of Netflix already. You'll find it in over 190 countries worldwide, offering content in a variety of languages. It is accessible to all through a variety of devices and screens. By the end of 2024, Netflix had over 300 million paid subscribers.

They added 19 million of those in that final quarter, a fantastic rate of growth. Typically, many of those subscriptions are likely to have other viewers in the same household or watching alongside elsewhere. So the actual number of people involved is far bigger than the subscriber numbers.