WWE.com

A heel turn is never easy to pull off.

First, the turnee must be able to channel their inner baddie to effectively play the role or else run the risk of failing miserably. Then, it has to make sense within the context of the story. Finally, the fans have to be ready to accept a performer in that role. If they are not absolutely convinced that the character is somehow unlikable, they will either cheer them or react with crippling indifference.

Over the course of WWE history, the company have masterminded several highly successful heel turns, such as when The Rock emerged as the Corporate champion at Survivor Series 1998 or when Andre the Giant ripped Hulk Hogan’s shirt in the run-up to WrestleMania III.

For every great heel turn, though, there are a wealth of awful ones that have failed to capture the imaginations of the audience.