With consumers dreading a new normal of $80 games, Gearbox boss Randy Pitchford gave a controversial response to concerns that the company's Borderlands 4 might be sold at that high price point. Last week, after Pitchford shared Nintendo's "Creator's Voice" video about Borderlands 4 on X, a user replied to him, making a plea to make sure the game is not priced at $80. Pitchford directly responded to the post, and fans jumped on his response.

Borderlands 4 is not available to pre-order yet, and the suggested retail price has yet to be determined.

X user @oldgoldsot said to Pitchford that an $80 retail price was a risk and that people wouldn't pay it, insisting that he has influence on the price. Pitchford responded (via IGN) by saying that it's "not [his] call" on how much Borderlands 4 costs, and that "If you’re a real fan, you’ll find a way to make it happen." He...