After Siskel's death in 1999, the producers retitled the show Roger Ebert & the Movies and used rotating co-hosts. In September 2000, Chicago Sun-Times columnist Richard Roeper became the permanent co-host and the show was renamed At The Movies With Ebert & Roeper (and other later titles). Ebert ended his association with the Disney-owned At The Movies in July 2008, after the studio indicated it wished to take the program in a new direction. On February 18, 2009, Ebert reported that he and Roeper would soon announce a new movie review program,[40] and reiterated this plan after Disney announced that the program's last episode would air in August 2010. On January 31, 2009, Ebert was made an honorary life member of the Directors Guild of America. His final television series, Ebert Presents: At The Movies, premiered on January 21, 2011, with Ebert contributing a review voiced by someone else in a brief segment called "Roger's Office". Ebert was an outspoken opponent of the Motion Picture Association of America film rating system, repeatedly criticizing its decisions regarding which movies are suitable for children. He also frequently lamented that cinemas outside major cities are "booked by computer from Hollywood with no regard for local tastes", making high-quality independent and foreign films virtually unavailable to most American moviegoers. Ebert was a strong advocate for Maxivision 48, in which the movie projector runs at 48 frames per second, as compared to the usual 24 frames per second. He was opposed to the practice whereby theatres lower the intensity of their projector bulbs in order to extend the life of the bulb, arguing that this has little effect other than to make the film harder to see. Ebert was skeptical of the recent resurgence of 3D effects in film, which he found unrealistic and distracting.