In 1997, Kevin Asbell was introduced to the intricacies of the entertainment industry while serving as a road manager to local R&B, dance, and gospel groups that toured the Midwest and East Coast regions. His practical experience in dealing with negotiations, contracts, and intellectual property was enhanced while serving as a legal intern in the Business & Legal Affairs Department at Virgin Records and as a law clerk for the late Johnnie L. Cochran, Jr. in his Los Angeles law firm. After being mentored by Michael E. Uslan, executive producer of the popular Batman franchise, Kevin decided to attend graduate film school in order to broaden his experience in the creative and business aspects of filmmaking.

During graduate film school, Kevin partnered with 3 colleagues and became the Chief Operating Officer of a new production company called Treasure Entertainment, Inc. Kevin began to practice corporate and entertainment law after successfully managing the operations of Treasure Entertainment for 8 years. Currently, Kevin is the General Counsel for Lucas Oil Products, Inc. and all of its subsidiaries, including, but not limited to, a television network called Mav'rick Entertainment Network, Inc. and an in-house television production division called Lucas Oil Production Studios. In addition to handling all legal matters for Lucas Oil and its subsidiaries, Kevin also oversees Lucas Oil's feature film division called Forrest Films.

Kevin earned his 2 Bachelor of Arts degrees from Indiana University, his Master of Fine Arts degree from the Producers Program at the UCLA School of Theater, Film & Television, and received his Doctor of Jurisprudence degree from the Indiana University Maurer School of Law. Kevin is a member in good standing of the State Bar of California.