Prue has been a news reporter with TCN-9 Sydney and reporter and presenter for the current affairs programme, No Man's Land, and her own daily current affairs show in Townsville. After a cadetship with Eastern Suburbs Newspapers, Prue worked as a news reporter for Radio 6PR Perth and Radio 3AK Melbourne. Returning to print she was a contributor for New Idea and The Age newspapers before becoming a senior journalist with TV Week and the magazine's NSW editor. In addition to her duties as TV Week writer and editor, Prue handled all media liaison for TV Week's annual Logie Awards, organising press conferences and interviews for Logie celebrity presenters. Among those she looked after were John Wayne, Ernest Borgnine, Loretta Swit, Lindsay Wagner and Priscilla Presley. During her time as a journalist, Prue studied marketing at Sydney's University of Technology gaining a Diploma in Advertising. Prue founded her own company, PMA (Prue MacSween & Associates) in 1986, which is a Registered Consultancy with the PRIA and of which Prue is a member. Regarded as one of the top public relations companies in Australia, PMA handles accounts both internationally as well as in Australia. Prue served as Deputy Chairman of the NSW Bi Centennial Committee, was a member of the Sydney 2000 Bid Announcement Committee, responsible for planning the Sydney announcement of the Sydney 2000 Olympics. Currently she is on the Board of the Australian Day Council (NSW) Chairman of the Marketing Committee for Australian Day (NSW) and is Deputy Chairman of the NSW Centennary of Federation Committee and a board member of the NSW State Chamber of Commerce.