Michael Ouweleen is President, Adult Swim, reporting to the president of Warner Bros. Global Kids, Young Adults and Classics, Tom Asheim. In his role, Ouweleen is responsible for all aspects of content planning, development, windowing, marketing and creative for Adult Swim and its properties globally across all company-owned platforms and third-party partners. He also has oversight of linear programming, streaming, digital products, live events and mobile games related to Adult Swim shows, characters and other IP.
As a primary driver of Cartoon Network's global brand and a principle force behind its strategy and creative for more than 20 years, Ouweleen has held both senior content and brand positions at Cartoon Network, and helped frame and launch Adult Swim and Boomerang (linear and OTT).
Most recently, Ouweleen was chief marketing officer for Cartoon Network, Boomerang and Adult Swim where he led an in-house staff of writers, producers, designers, marketers and analysts who create all marketing, branding, promotion, sponsored promotion, event and social creative. Previously, as senior vice president of programming and development at Cartoon Network, he oversaw a team that developed "Chowder," "The Marvelous Misadventures of Flapjack" and other critically acclaimed animated original hits, while steering the network's first forays into both live action and longform.
Ouweleen was a key member of the small team that championed and launched Adult Swim. While serving as creative director for the block, he also co-created, co-executive produced and co-wrote one of the first Adult Swim shows, "Harvey Birdman, Attorney-at-Law," starring Gary Cole and Stephen Colbert. He is currently co-executive producing a follow-up series, "Birdgirl," starring Paget Brewster, Nagin Farsad, Rob Delaney, and Tony Hale.
Prior to joining Cartoon Network, Ouweleen worked for seven years in advertising in New York, starting with a job he won through a writing contest offered by J. Walter Thompson. He graduated from Georgetown University with a major in English and Theology.
Ouweleen lives in Atlanta with his wife and three sons. He runs, skateboards, paints and has co-hosted a weekly radio show focused on the popular arts.