- A straightforward answer to a straightforward question will move you that much more forward in this world, that much faster.
- Only Getting the A and Z with out the B through Y, leaves you SOL.
- Your actions and approach with what you have, will showcase to others what you would be able to do with more.
- Your mistakes aren't learning experiences ... if you aren't learning from them.
- Try holding yourself accountable to yourself. If you had to give yourself a daily, weekly, or monthly report, would you be proud to talk about what you had done, or would you need to be prettying up things, b-sing, or lying to keep your job?
- Confidence has to be backed up with competence.
- Creating the plans for the unexpected early on can make for smoother transitions when the unexpected strikes. Get it covered now, so it is not a heavy blow later.
- We all know sex sells, but sexy does not always translate to authority. Be aware and beware of those only presenting the sexy imagery that entices without the skilled expertise to back it up.
- Is your brand messaging telling a story or is it telling your story.
- Are the people you are listening to experts in selling or experts in their given fields or both? Many can sell their services with a greater expertise than the expertise they have in the services they are selling. Watch out, look out and dig deeper.
- Playing the blame game is stupid and childish. Even if it is someone else's fault, the blame game is wasted time, effort, and energy that takes you somewhere that is not going to get you anywhere.
- It is ironic how those so hungry for an honest opinion are so quickly offended by that honesty. If you are not ready to hear the bad with the good, do not ask.
- For your own professionalism, reputation & appearance, it really is ok to not post every video, picture, event or show on social media. On the contrary, holding back, waiting or not posting certain things all together can help much more than hurt.
- If some musicians put half as much effort in to the business side as they do their outer look and appearances, they could be twice as far.
- The people who blame everything and every body else for their lack of success, tended to continue to have a lack of success. Your Proactive, problem solving minded, assertive and responsible approach is going to carry you much further than whining, blaming, pointing fingers and justifying your failures.
- The Cream Does NOT Always Rise To The Top! There is a serious misconception, misconnection and mistake in this idea of thinking.
- Stop drowning your dreams by jumping into waters that you are unable to swim in.
- Are you considering the other person you're calling when you call? Do you ask if it is a good time? If not, why not?
- The more you engage and connect, the more engagement and connections you will have.
- Learning, empowering, studying, practicing, and not repeating the same mistakes will help you move forward, move up, and move on to where you want to be.
- The honor of your presentation, execution, experience, and growth will do much more for you and your career over false claims that have no substance yet.
- The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.
- Artists of today can be inspired by the past, but they have to apply present methods if they want a future in music.
- Your volume speaks volumes. Be aware of your dynamics, your tones as well as the loudness and softness of your voice on the phone and in person.
- If someone is trying to sell you with only past credentials and older accolades without including present examples and up to date proof, you might be dealing with someone that is sharing expired information and does not have the up to date knowledge to help you.
- If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?
- Keep the momentum while you are moving to guarantee additional motion and momentum.
- Calling for change and being part of making change are two very different things. Stop calling for change and be a part of making the change you want to see.
- The most devastating thing artists can do to their career is get in their own way, and way too many people do. It's not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the 'right time,' the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you, no one else
- Would you mind if that post, pic, comment or content was seen tomorrow, next week, next month and next year? If the answer is yes, then don't post it today.
- Don't oversell what or where you are, especially in today's industry. It is easier now than ever to be found out as a big-talking beginner or a liar. On the other hand, honesty is strength; use it.
- Try holding yourself accountable to yourself. If you had to give yourself a daily, weekly, or monthly report, would you be proud to talk about what you had done, or would you need to be prettying up things, bullshitting, or lying to keep your job?
- The most devastating thing artists can do to their career is get in their own way, and way too many people do. It's not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the 'right time,' the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you, no one else.
- I see many more successes and wins from those working to be better over those trying to be the best. Remove the hype, the hate and the ego in your growth to truly grow to your potential and beyond. Stop subscribing to the idea that you have to be the best.
- Are you trying to control and guide truth or are you allowing truth to control and guide you?
- Sometimes quietly taking the credit can advertise you and your ability in a much louder way than telling everyone that you were the one that did it.
- Nodding your head, saying yeah, yeah and pretending to know things you don't is right up there with one of the worst things you can do when you hire someone to help you and your career.
- Take the time to vet the source before you make it a resource.
- It is not your fans or your customers' job to market you. Stop treating them like it is.
- Carrying someone else's weight is only going to weigh down on you and add stress, frustration, and pain. Choose who you work with and play with wisely.
- You can want, wish, and dream all day, but those that prepare, work, learn, practice, and problem-solve are the ones that find success in sports, business, music, or whatever. Back up what you want with doing the work it takes to get it.
- If you are working yourself to death, how can any investor feel safe, confident and secure investing in you?
- Breathe and wait ten seconds before you put up that post. Is that content good for today, tomorrow, next week, next month and next year? If not, alter it, to create a professional endurance to your content.
- In most cases for most session artists, it as never about trying to take the gig away. It was a one time job. Many session players and ghost players had that duality of being creative but also clearly understanding the music business is a business.
- Not being credited on the album did not mean you were not getting credit and building your resume. The producers, studios, and labels were quick to learn about and keep names on files of those that could handle the work and keep their mouths shut.
- If you are not presenting your message with confidence and self-belief, why should anyone have confidence or belief in your message?
- Demanding change and justice is worlds different from devoting time and efforts to making those changes and creating that justice.
- Wait What Really OK is A methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
- As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while remove the insulting and attacking elements, we can create impactful conversations of change.
- Not everyone has a book in them.
- Mix in consideration with your determination in the conversations or emails you start or send during solicitation.
- Are they drawing up and creating a strategy made just for you? Or are they just coloring in the lines and strategies created by and for someone else ?
- Synchronize your messaging and online connecting with your methodology, morals and beliefs.
- In my talks, I share the branding approach focused on the strategy, the content and the connection over just the look and the feel. It is the content that makes the connection and continues to keep people connected.
- If I have to justify or prove my friendship to you by liking or sharing a post, then we are not friends. People I call friends, don't use passive-aggressive approaches with their friends to bump up their likes, shares or connections online.
- The messaging in your sharing, pitching and marketing should invite people to want to learn more, over making them feel like don't know anything at all.
- Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard.
- Breathe and wait ten seconds before you put up that post. Is that content good for today, tomorrow, next week, next month and next year? If not, alter it, to create a professional endurance to your content
- When your messaging strategy has the foundation that allows the message to be delivered in an array of ways that best represents your vision while allowing each person to have their own authenticity in sharing it, the reach expands.
- We are in a period where comments, posts, shares and even likes can be taken way out of context and create way more issues than they should for businesses and reputations. It is not about managing your reputation online to please everybody, but taking the right steps to reinforce and manage your online reputation can make all the difference for today, tomorrow, next week, next month and next year.
- All too often ego can lead us to wanting for things to be right by us and for us, over making those things right overall for everyone.
- Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message.
- The messaging has to come before the marketing and the discovery of the brand. This allows the foundation of what it will be built on, to be understood as much as possible.
- In the end, it is your responsibility to read the small print, whether it is for gig contracts, record contracts, investors, management, booking agents, or anything else. You can blame everyone else for your mistakes, but when you make them, you end up being the one who has to pay.
- A brand messaging strategist focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
- Consider taking an approach to your non profit asks by explaining what is needed, what would help and way, over telling them that if they skip one coffee here or one beer there, they can do so much more and show that they really care.
- The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real and able to reach that many more people in your real estate business.
- Be the person you would do anything for. Be the person you will not let down. It's time to respect yourself and your dream; both truly deserve that respect.
- The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the online numbers and start delivering better content and engagement to create the true physical sales numbers.
- Spread your story and messaging out, over time, and over different types of media in short segments that invite people to want to learn more.
- Focus on your messaging before you focus on your marketing.
The skip to marketing when the messaging is not in place makes for more expensive marketing costs, confusion with the public and their perceptions as well as a lack of continuity and endurance growth.
There are hundreds of ways to tell a story and thousands of ways to tell different parts of a story.
Still, be sure you have your story and the foundation of its messaging solid, situated and clear before bringing it to a public that has a very short attention span and tends to read only headlines.
Many will need to see you telling your story and different parts of it a number of times before they click through, read on, connect or buy from you.
- Authentic speakers are becoming the rare find.... and for very little investment you can become a "certified speaker and expert" from your choice of many so-called and even established business gurus.
Look to those with authority, #integrity, experience, #excellence, and #credibility to help inspire with applicable information and not just empty sugar high motivation (that wears off quickly).
Watch out, look up and dig in as you choose the best people to follow, listen to and learn from.
- Are you selling out when you are selling? Stay true to you your integrity, morals, and honor, before, during and after the sell.
- Everybody and their mother has a book and a podcast these days. Instead of telling people to check it out, (like everyone else already does)... Give them reasons to check it out. Tell them what your content is about, why you are sharing it and who would like it. Engage!
- While the legalization of Cannabis is still new and being regulated for growing, packaging, distribution and sales, the IRS is old and has many regulations for businesses that can not be ignored, avoided or taken lightly.
Shortcut this and things can get very taxing.
If you are playing in this new field:
Look to those with authority, expertise and knowledge that can not only help you with your taxes, but are also up to date with all of the rules, regulations, propositions, amendments and shifts in this exploding industry.
- Either be a good parent to your career or just give your dream up for adoption.
- From the news, to social media and everywhere else, the tone and temperature in some ways, has become more toxic than the virus it self. It's almost as if for some people, it is easier to be brutal than it is be beautiful.
- Admire ability, experience, and knowledge over fame or wealth. Just because someone is a celebrity, it doesn't make them an authority. Fame does not mean someone has experience, expertise or ability. And just because a celebrity or millionaire said it, doesn't make it true.
- Maintain your reputation by referring only those that you would stake your reputation on.
- Anyone can have the best product, people and team, but arrogance, ignorance and avoidance when it comes to communication will destroy any brand, concept or company.
- We have noticed a rise in companies that allow you to purchase what we term as a prefabricated book. These books fall into one of the genres of success or coaching toward business, health, wealth, and sales to name just a few. You simply buy a system that you download which allows you to move some chapters around, change a few words, headers, add a few stories of your own, create a book cover, publish as an eBook or print on demand, and wham, you're an author.
- I see this as permissive plagiarism. A license has been bought, but how does this create authentic authority and a foundation of integrity to trust this new author if the truth was revealed? Would these authors be ok with openly stating that they bought eighty to ninety percent of a book and just added a few pieces to it? I seriously doubt it. So where is the honor and transparency there?
- Before you jump back up on that horse that threw you off, take a minute to figure out why you got tossed in the first place.
- Would you want to be marketed to with the same tactics that you use to market to others? If not, then consider changing the message.
- If some hunted as hard for information as they do for inspiration, they might find themselves in a better situation.
- When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best coaching outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper and stepping toward those that can highlight and prove themselves ethically, professionally and authentically.
- When you run across the operational touch points, the strategic touch points, the core time frames, and the messaging messages simultaneously;
It allows for a sound foundation to be heard above the unison and harmonies of so many others saying the exact same thing at the same time.
Discovery and blueprinting before building...
Messaging before marketing...
And engaging before selling.
- Is that content for the present, past and future?
Consider strategizing your content creation to deliver a resonating endurance impact for the present, future and past.
Allow your present content to compound and continue to help what has been created in the past and what is coming in the future.
And stop creating linear content made for a moment that will only last for that moment.
This type of connection in your content may create more connections for you.
- Where is the authority and authenticity in plagiarizing someone else's authority and authenticity?
- Authenticity cannot be automated.
- We believe in the discovery, validity and security of a brand and its messaging being built on a foundation that is stabilized for enduring growth. Regardless of the field or product, when these elements are reviewed and addressed, the accountability, authenticity and authority can shine that much brighter.
- Are you following their content because of what is being shared or by how many shares and followers they have? Popularity does not always equal authority or authenticity.
- Would you say you are number one to everyone? Would you say that to another that is an equal in your field, or to one that you look up and have learned from? If not, why shift your message just to sell and hype.
- When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.
- Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale.
- Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible.
- Shortcuts on the foundation of your discovery, compliance, brand, website, uniformity, competitive, comparative as well as your core messaging are a dangerous and often, the most expensive route to go.
- Staying with statements that are still assertive, but placed in the subjective format can help in debate, conversations and communication. It can open as many doors for authority, while applying humility and honor for another persons views.
- Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.
- I might not want you to refer me, and just because you brought some business to me, does not mean that I am required shift my morals or my message to refer you. That is how I approach referrals.
- The quid pro quo referral game in different networking circles can be a blessing or a curse. The dangers sit in those so hungry for business for themselves, that they will refer anyone, regardless of reputation, validity and ability as long as it can get them business in return. Watch for this unfortunate and common style. Consider vetting both the person that is being referred to you as much as you may want to vet the referrer to see if this seems to be occurring a lot.
- It might take time to learn who you are, what you do and how you do it. I will never refer anyone after an initial 30 minute one on one call. I treat every referral like my reputation is on the line, so that kind of trust takes time.
- By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging.
- Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong.
- Before you ask them to subscribe or follow your channel, consider asking them to engage with one video, as well as sharing one reason why they might want to watch that one video. The small steps of authentic engagement can connect you to others in a big way.
- No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.
- The details from a clear strategic services agreement ensure for the most sound, solid and honorable working relationship and between all parties.
- Through my messaging, ideas, beliefs, faith, experiences and present conclusions... I look to share content that represents my integrity, authenticity and authority in a stewarding approach while asking for nothing in return.
- Take the time to focus on what you authored to showcase your authority over just bragging about being an author to build your popularity and engagement.
- Anyone can publish a book. Anyone can be an author. But, not everyone has the authority, authenticity or expertise.
- Publishing a book does not make you and authority or an expert. Authorship does not equal authority.
- Consider standing out by being transparent, authentic and professional with a clear message of what you expect from your clients and customers when it comes to the services that require work from them.
- Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.
- Connecting with a professional on a networking site will not always make them a professional connection for you.
- Consider practicing some solid vetting and due diligence with those that spend most of their time spotlighting the number of people they are connected to instead of highlighting their authority, authenticity and expertise.
- Motivation without direction, information and education may make you feel good, but it will do limited good for the work that is required to build.
- Motivation without animation can be a core factor in the early extermination of a vision or venture.
- Be careful who you pay, who you trust, who you listen to and who you read. Are they guiding you and teaching you how to build something or are they only trying to build you up?
- Are you network messaging or network marketing?
In these times, it seems people may be more enticed by an engaging message over the usual marketing pitches.
- Lead with the how.
So many scream only about what they can do for you.
Consider standing out by sharing the authenticity, authority and intelligence of how you can do it with them.
- Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you... And consider staying in an authentic, sympathetic and relatable tone.
- Mostly authentic is impossible. You are authentic or you are not.
- Authentic messaging strategies for transitioning businesses and entrepreneurs is a talk title for Brand Messaging Speaker Loren Weisman.
- Authenticity in the direction, delivery, authorship and performance of a business or brand can create a greater path of awareness, presence and profit.
- Are you commenting for popularity and to be seen? Or are you commenting for authenticity and adding to the conversation? People are starting to notice the difference.
- Creating authentic messaging with your story allows for the strategy, products, and security to come together correctly and create a melody that can be heard over the same old harmonies sung by everyone else.
- Just because they came through an experience, doesn't mean they have the experience or ability to help someone else.
- A single experience can make someone a celebrity, but it does not make them an authority.
- Stop treating people like numbers. Is your only goal to attract numbers for popularity or attract people for engagement? Engage to grow your connections, not just to grow your numbers.
- We have more coaches on the sidelines than we have players on the field.
- I do not believe in my truth and I do not believe in your truth. I believe in the truth."
- The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.
- If you can vote many times for some content or award, where is the authenticity, honor and rewards in those results?
- Stop settling for, subscribing to and becoming enticed by stupid. I believe most are smarter than that. Yet many allow themselves to continually get sucked into it.
- Social media is not toxic. Social media sites are not toxic. It might just be that you've allowed the toxic people you follow on social media to make it toxic for you. There is no rule, no law or no condition on any of these sites that says you must continue to follow or stay connected with someone you don't want to on social media. Unfollow, disconnect and block if need be and as often as you like.
- Amplified authentic opinions can be driven with passion while still anchored in respect for those that have a different view.
- No one has a right to tell you what you want, what you need, or what you must have. So why let them?
- Are you differentiating the personal opinions from professional advice?
- We've seen a great deal of money and time wasted in creating connections to consumers. The tone across social media has left many users feeling confused, annoyed, unheard and under-appreciated. Some people have been able to purchase votes, likes, views, listens and comments, while voting as much as they like and this may be harming more than helping.
- Nourish your audience with authentic content that highlights your authority instead of feeding them cheap click bait.
- If the story you are sharing is not yours, it is just another story that more than likely has already been shared may times.
- If it comes from a pot that reads decaf, it is not coffee. If it comes from a nut, it is not milk.
- The lack of substantial and objective proof in HOW someone can perform WHAT they claim they can do, may be the root of WHY there is little substance to their content, their ability and their business.
- Reading it in a book does not make it a fact.
- Forget the money, show me the morals.
- Choices made in fear to fix the moment can poison the future.
- Consider following through with endurance over just following the latest trend, book, course or claim of the moment.
- Are you sharing content to appear stronger or are you sharing content to present your authentic strength?
- Consider exchanging the claims, promises and guarantees for authentic, humble and engaging content.
- Jeff's Bagel Run bagels taste like the definition of what a bagel meant to me growing up.
- Just because it is legal to do, it does not make it an ethical, honorable, moral or professional choice.
- Profit at the expense of no one