Originally from Brooklyn, Greg spent years working in advertising for Havas Worldwide working with various car and pharmaceutical brands. He then worked for the Mayor's office of New York creating promos for their local lifestyle programming. Moving to Los Angeles, he worked with Bunim-Murray, producing short form digital content on fashion and lifestyle. After that, he helped launch music network, Revolt Television, shaping the brand of the network through various commercials and marketing promotions. Throughout, he's produced sizzle reels for private brands, short films, webseries and docuseries.