NBCUniversal this week unveiled the final touches on Bluprint, its "state-of-the-art lifestyle learning platform," designed to pull the cable TV giant more firmly into the business of e-commerce enabled by its increasingly digital operations. Along the way, I think they're also creating a potentially lucrative home for a new kind of cross-platform influencer.
In May of 2017, Comcast-owned NBCU bought Craftsy – then a six-year-old, Denver-based how-to site that sold supplies and a la carte video lessons for hobbies such as sewing, knitting, woodworking and cake decorating – for a reported $230 million.
Since then, Craftsy's transactional video-on-demand lessons were still sold through that brand, but the rest of the site was rebranded as BluPrint last summer. As Bluprint, the business model shifted to subscription VOD, along with a healthy dose of the online commerce that had paid about half the site's bills for years.
As of Tuesday, Craftsy and its one-off video...
In May of 2017, Comcast-owned NBCU bought Craftsy – then a six-year-old, Denver-based how-to site that sold supplies and a la carte video lessons for hobbies such as sewing, knitting, woodworking and cake decorating – for a reported $230 million.
Since then, Craftsy's transactional video-on-demand lessons were still sold through that brand, but the rest of the site was rebranded as BluPrint last summer. As Bluprint, the business model shifted to subscription VOD, along with a healthy dose of the online commerce that had paid about half the site's bills for years.
As of Tuesday, Craftsy and its one-off video...
- 1/11/2019
- by David Bloom
- Tubefilter.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.