Lola Maja-Okojevoh has been in the industry for over 25 years and has won several awards along the way including the AMVCA 2015 for Best Makeup Artist and was honored as one of the 100 Most Inspirational Women in Nigeria 2017.

Lola is a multi talented Professional Makeup Artist and Qualified Beauty Therapist who holds a UK certification in Adult Further Education. She started working when she was 14. Freelancing for years with major cosmetics companies until taking the role as makeup artist with the original team to launch Iman at their flagship counter in Selfridges, London in 1997.

Her first company in the UK and Nigeria was called Sacred. It covered the entire range of the makeup world including Fashion, Editorial, Catwalk, Studio Photographic, Film & TV, Music Videos and Weddings and full Beauty Services. She launched her first product "Sacred Lashes" in 2010. It was the First Nigerian Owned Lash Brand and within a year it grew into a full retail store and Makeup/Beauty Training Academy.

In 2015 The SFX Store was born. The first dedicated online Film & TV makeup store in Nigeria and delivering to Africa as a whole.

As a brand, she has now evolved into The Beauty Insider (A wholly owned subsidiary of The Beauty Collective Africa Limited). With a new focus on education, mentoring and online content.